Facebook case highlights need for reasonable regulation
April is the cruelest month, wrote poet T.S. Eliot.
Executives at Facebook likely would agree.
After it was disclosed in March that Facebook allowed its users’ personal information to be mined and manipulated by a company hired to promote Donald Trump’s candidacy, the hate-fest began.
It grew in April as the tally of those whose data was exposed rose to 87 million. The hate reached its apex when Facebook founder and CEO Mark Zuckerberg testified before Congress, explaining and apologizing to congressmen, who seemed equal parts shocked, angered and clueless.
I don’t understand the shocked part. None of us should be surprised that internet companies are gathering, selling, manipulating, sharing, buying and otherwise monetizing our personal data.
The use of personal information for commercial purposes precedes the internet and social media. Lots of industries – for example, banks, insurance companies and real estate agencies – have long gleaned public and private records to drum up business.
Now, the internet allows companies to gather a lot more information about a lot more people. And people share so much about their personal and professional lives online that they provide oceans of data about themselves, their families and their friends.
But Facebook is not alone. And it’s not just social media and networking companies that compile, sell and use our data. Similar policies and practices also are used by internet companies such as Yahoo and Google, as well as your internet provider, cable TV company, phone company, etc.
That doesn’t mean Facebook skates because, well, everyone is doing it.
Facebook’s troubles got everyone’s attention. The news that the pro-Trump company Cambridge Analytica allegedly violated Facebook’s policies and rules to sway a political campaign underscores the need to do something.
What should happen – but won’t – is the adoption of sensible regulations for internet companies.
It won’t happen because too many officials excuse misconduct as free enterprise.
For example, the Federal Communications Commission under Trump is killing regulations that required internet companies to treat all content and customers equitably. Eliminating net neutrality will drive up costs for consumers and make it harder for new and small companies to compete.
On the issue of privacy, the Trump administration appears similarly disinclined to act. Republicans have steadfastly refused to support measures to safeguard people’s privacy and make internet users (not just companies) more accountable.
Sensible means for doing both exist.
On the privacy side, better rules are needed to restrict what information companies can sell or share. Clicking on that “terms of service” box shouldn’t mean we agree that a company can compile, share, sell or otherwise barter the information they glean from us. And that’s not just information we disclose while using their service, but much more, perhaps even including your entire email and phone contact lists, depending on what apps you use.
Second, and more importantly, the internet should be subject to the same accountability rules as other media when it comes to political advertising. And those rules need to be strengthened across all media.
Whether they are official campaigns, affiliated political groups, foreign agents or billionaires masquerading as nonprofits, those who pay to play in American politics (or are paid by others to play) should be required to identify themselves.
It’s outrageous that neither Congress nor the administration has acted to prohibit the anonymous and fraudulent internet activity that was used to trick and mislead people throughout the 2016 campaign.
It’s easy to hate Facebook because it’s gigantic and pervasive and Zuckerberg is really, really rich.
But punishing Facebook doesn’t address the real problem. To do that, we need to put additional safeguards in place to protect Americans, individually and collectively.
While conservatives argue more regulation of any kind is bad, history proves that regulation sometimes provides the framework necessary to support sustainable growth and innovation.
Examples might include oversight of food and drug safety, or regulation of the radio frequency spectrum. The record shows smart, limited regulation can protect citizens while enhancing the environment for development.
The alternative is a nation of people growing increasingly mistrustful and cynical, not only about what’s on the internet but about one another.